LeSports expands to ticket businesses
Update Date:2016-5-12 14:48:13 Source:BeiJing Tannet Views:850
LeSports, China's leading internet-based sports company, signed a cooperation agreement with YL Entertainment & Sports to establish an internet sports ticket sales company on Wednesday in Beijing.
The joint venture, named Lejiale Sports, will first test the water in the warm-up match between the Chinese national men's football team and the national men's football team of Trinidad and Tobago on June 3. It received exclusive rights to sell the tickets for the match.
Lei Jianying, founder and CEO of LeSports, said Lejiale Sports will become a bridge, linking the up- and down-stream industry chain of the sports sector via the internet. On one hand, it will provide a full range of business services for the match organizers and clubs. On the other hand, it offers accurate and convenient services to consumers.
According to an earlier guideline issued by the State Council, China's sports industry is expected to grow to the 5 trillion yuan in market scale by 2025, attracting both foreign and domestic investment to deploy in the sector.
LeSports made intensive steps to broaden its market share.
The article transsshipment from China Daily
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